K-BAR 88.3Banks & Arlo Radio
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K-BAR 88.3 · Banks & Arlo Radio

K-BAR 88.3 Media Kit

Fort Worth's #1 station among listeners in this household.

Contents: audience profile, rate card, ratings chart, coverage map, sponsor testimonials.

Download the Media Kit (PDF)Talk to Management

Audience profile

MetricK-BAR 88.3
Household reach100%
Weekly listeners2
Median listener height38 inches
Time spent listeningEvery car ride, plus bath time
Song recall"Kids": 100%. Everything else: varies.
Station loyaltyHas never heard another station
Preferred daypartsMorning drive, after-nap, bedtime

Rate card

PlacementRate
:30 commercialOne hug
:60 commercialTwo hugs
Sponsored segment (Traffic on the 8s, Word of the Day)One cookie, after dinner
Special Report sponsorshipNegotiable with Management
Station takeover (Arlo package)Not for sale. Arlo takes it anyway.
Website popupFree. K-BAR was already free.

The Ratings Are In

For another quarter, K-BAR 88.3 is the #1 station among listeners in this household.

Bar chart: #1 Among Listeners in This Household. K-BAR 88.3: 100%. All Other Stations: 0%. Source: K-BAR internal survey of everyone in the house, conducted by Daddy. Sample size: 2. Margin of error: Arlo.

K-BAR Coverage Map

88.3 FM reaches every room of the house except one.

K-BAR 88.3 Coverage Map: excellent signal in the great room, kitchen and the car; good in the bedrooms; fair in the primary suite and bath 1; no service in the utility room.

Sponsor testimonials

"Since advertising on K-BAR, I've been sat in every single day."

— The Car Seat

"Sales were flat. Now I'm the most popular piece of furniture in the house."

— The Couch

"Nobody can find me. Business is booming."

— Socks

"I'm going to put you in my mouth."

— Arlo

K-BAR 88.3 is owned and operated by Rasmussen Broadcasting Group, a Daddy company. Broadcasting from Fort Worth, Texas.